Lustre is one of Mumbai’s leading salon chains, with outlets in several prime locations, providing beauty, style, and skincare to gen-y and gen-z. Lustre aims to make exclusive beauty services a reality for all.
Challenge
Lustre began expanding its outlets to all the primary localities in Mumbai. But it faced 2 primary hurdles in attracting the local audience. First, the locals were not aware of the newly opened outlet in their vicinity. Second, they were hesitant to try out the brand because they had the perception that it is too expensive.
Solution
Imprzd leveraged Lustre’s existing customers to promote their newly opened outlets by prompting them to create posts and share their new look among their friends in the neighborhood. Also, based on Lustre’s strategic marketing goals, Imprzd’s generative AI helped its customers to create posts that convinced the locals of the brand’s affordability and premium quality. As a result, Imprzd helped Lustre increase footfall and create a sustainable growth strategy.
